Grab Your Joystick! Atari SA, the French holding company announced last week that it had traded use of its name for a 15 percent stake in Gibraltar-based Infinity Networks, which will create the “Atari Token” platform that could be used to pay for various kinds of digital entertainment. The term “Atari Token” may be a bit confusing for some, as it was the name previously used for Atari’s own reward system.
Here’s Atari CEO Fred Chesnais speaking about the idea in a press release:
“Blockchain technology is poised to take a very important place in our environment and to transform, if not revolutionize, the current economic ecosystem, especially in the areas of the video game industry and online transactions. Given our technological strengths with the development studios, and the global reputation of the Atari brand, we have the opportunity to position ourselves attractively in this sector. Our objective is to take strategic positions with a limited cash risk, in order to optimize the assets and the Atari brand.”